PENGUATAN KAPASITAS BIDANG HUKUM, GOVERNMENT RELATIONS DAN KOMUNIKASI STRATEGIS DALAM MITIGASI RISIKO REPUTASI PADA BUMN SEKTOR TRANSPORTASI
DOI:
https://doi.org/10.64020/jpmb.v1i3.32Keywords:
Government Relations, Law, Risk Mitigation for State-Owned Enterprises in The Transportation Sector, Strategic CommunicationAbstract
State-owned enterprises in strategic sectors face escalating legal, reputational, and policy risks in the digital transparency era. This community engagement initiative strengthened internal capacity at PT INKA (Persero) by integrating Legal, Public Relations, and Public Affairs functions through in-depth training and structured focus group discussions. Methods included media monitoring analysis, crisis mapping, PR–Litigation matrix simulation, and the implementation of an early alarm, public disruption, dan reputational crisis framework. The program improved participants’ capability in reputational risk identification, structured strategic advisory formulation, and ethical government relations protocol development. The initiative reinforced compliance culture and preventive governance mechanisms
References
Benoit, W. L. (1997). Image repair discourse and crisis communication. Public Relations Review, 23(2), 177–186. https://doi.org/10.1016/S0363-8111(97)90023-0
Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding (4th ed.). Sage Publications.
Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Harvard Business School Press.
Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.
Heath, R. L., & Palenchar, M. J. (2009). Strategic issues management: Organizations and public policy challenges (2nd ed.). Sage Publications.
Kim, S., & Krishna, A. (2014). Public relations and corporate reputation: The role of regulatory fit. Journal of Communication Management, 18(4), 321–340. https://doi.org/10.1108/JCOM-09-2012-0066
McCombs, M., & Shaw, D. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187. https://doi.org/10.1086/267990
OECD. (2015). OECD guidelines on corporate governance of state-owned enterprises. OECD Publishing. https://doi.org/10.1787/9789264244160-en
Suchman, M. C. (1995). Managing legitimacy: Strategic and institutional approaches. Academy of Management Review, 20(3), 571–610. https://doi.org/10.5465/amr.1995.9508080331
Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2011). Effective crisis communication: Moving from crisis to opportunity (2nd ed.). Sage Publications.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Widyaretna Buenastuti (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
