PERAN CITRA PERUSAHAAN, KUALITAS PRODUK DAN LAYANAN PELANGGAN UNTUK MENINGKATKAN KEPUASAN PELANGGAN PADA LOOKA COFFEE SPACE

Abstract

This study aims to: (1) Determine the effect of corporate image, product quality, and customer service on customer satisfaction at Lokka Coffee Space. (2) Determine the effect of corporate image on customer satisfaction at Lokka Coffee Space. (3) Determine the effect of product quality on customer satisfaction at Lokka Coffee Space. (4) Determine the effect of customer service on customer satisfaction at Lokka Coffee Space. The population in this study consists of all customers of Lokka Coffee Space, while the sample size is determined using the Lemeshow formula. The sampling technique in this study uses the Accidental sampling method. The research results indicate that: (1) Corporate Image, product quality, and customer service simultaneously affect customer satisfaction at Lokka Coffee Space. (2) Corporate image has a positive and significant effect on customer satisfaction at Lokka Coffee Space. (3) Product quality has a positive and significant effect on customer satisfaction at Lokka Coffee Space. (4) Customer service has a positive and significant effect on customer satisfaction at Lokka Coffee Space.