TANGGUNG JAWAB SOSIAL DAN ETIKA DALAM MANAJEMEN STRATEGIS

Abstract

This study aims to analyze the role of corporate social responsibility (CSR) and business ethics in an organization's strategic management process. Social responsibility is no longer merely a moral obligation, but rather a strategic instrument that determines an organization's long-term sustainability and reputation in the eyes of stakeholders. This study uses a qualitative approach with a literature study (library research) method sourced from strategic management literature and a case analysis of global companies. Data analysis techniques are carried out through descriptive-analytical analysis of Archie Carroll's theory of responsibility and a comparison of Milton Friedman's views on corporate objectives. The results show that the integration of economic, legal, ethical, and discretionary (philanthropic) responsibilities is crucial in creating harmonious relationships with stakeholders. Furthermore, the study found that corporate ethical behavior contributes positively to long-term financial performance and operational efficiency. Conversely, ignoring ethical standards and environmental pressures can trigger legal risks and strategic failure. Alignment between strategic decision-making and ethical principles is a key factor in building social capital and sustainable competitive advantage. This study confirms that ethical leadership and a strong organizational culture are fundamental elements in mitigating unethical behavior and supporting the successful implementation of strategies in the global market.